Melanie Auld Jewelry

With Melanie Auld Jewelry, I worked directly with the Founder, Creative Director, and Marketing Director to plan and execute campaigns for product launches, promotions, and service experiences

  • Content Creation - Graphic design, IPhone content filming + editing, content producing with videography team, photographers, and graphic designers

  • Community management & outbound engagement to build influencer + brand partnerships

  • Project managed content creators and influencer projects to ensure deliverables were delivered timely.

  • Creative Concepting: assisting the creative director in creative conceptualisation for campaigns.

  • Content Calendar Management for Instagram & TikTok

  • Led Video Production Management, Planning, and Execution.

  • Worked with marketing team to plan and excecute content strategy

  • Coordinating with influencers and brands to liase collaborative posts, product gifting, giveaways, and campagins.

Content Examples

Giveaway Reel: 58K Impression Brand Giveaway + Co-Branded PR Boxes

Product Reel: 50K Organic reach within 48 hours

Skit for Campaign Launch: Recieved PR write up in local digital magazine.

Product Collaboration Launch Reel: Shot on IPhone and edited by me.

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