Melanie Auld Jewelry
With Melanie Auld Jewelry, I worked directly with the Founder, Creative Director, and Marketing Director to plan and execute campaigns for product launches, promotions, and service experiences
Content Creation - Graphic design, IPhone content filming + editing, content producing with videography team, photographers, and graphic designers
Community management & outbound engagement to build influencer + brand partnerships
Project managed content creators and influencer projects to ensure deliverables were delivered timely.
Creative Concepting: assisting the creative director in creative conceptualisation for campaigns.
Content Calendar Management for Instagram & TikTok
Led Video Production Management, Planning, and Execution.
Worked with marketing team to plan and excecute content strategy
Coordinating with influencers and brands to liase collaborative posts, product gifting, giveaways, and campagins.
Content Examples
Giveaway Reel: 58K Impression Brand Giveaway + Co-Branded PR Boxes
Product Reel: 50K Organic reach within 48 hours
Skit for Campaign Launch: Recieved PR write up in local digital magazine.
Product Collaboration Launch Reel: Shot on IPhone and edited by me.